Google Shares Insights Into Top Super Bowl Related Trends
Brands opted for emotional and purpose-driven ads.
Digital and social media platforms played a significant role in advertising.
US Political TV Ad Spending to Soar in 2024
U.S. political advertising spend is expected to increase by 30% in 2024 to reach $12.32 billion, with TV media receiving the majority of the ad dollars.
Digital platforms like Meta Platforms and Google are predicted to see a significant spike in political ad spending, with a growth rate of 156%.
US Political TV Ad Spending to Soar in 2024
U.S. political advertising spend is expected to increase by 30% in 2024 to reach $12.32 billion, with TV media receiving the majority of the ad dollars.
Digital platforms like Meta Platforms and Google are predicted to see a significant spike in political ad spending, with a growth rate of 156%.
Advertising performance in the context of conversation | MarTech
Digital platforms that focus on conversation provide a unique extension to performance campaigns.
Conversations about consumer problems, recommendations, and brands drive opinions and purchases.
Global Ad Market to Slow in 2024, U.S. Political Spending to Surge
Global advertising spending is projected to increase in the coming years, with digital platforms like Google and Meta taking the lead over traditional media players.
Political ad spending is expected to reach a new record in 2024, with the U.S. market experiencing growth but at a slower rate.
Global Ad Market to Slow in 2024, U.S. Political Spending to Surge
Global advertising spending is projected to increase in the coming years, with digital platforms like Google and Meta taking the lead over traditional media players.
Political ad spending is expected to reach a new record in 2024, with the U.S. market experiencing growth but at a slower rate.
Global Ad Market to Slow in 2024, U.S. Political Spending to Surge
Global advertising spending is projected to increase in the coming years, with digital platforms like Google and Meta taking the lead over traditional media players.
Political ad spending is expected to reach a new record in 2024, with the U.S. market experiencing growth but at a slower rate.
Global Ad Market to Slow in 2024, U.S. Political Spending to Surge
Global advertising spending is projected to increase in the coming years, with digital platforms like Google and Meta taking the lead over traditional media players.
Political ad spending is expected to reach a new record in 2024, with the U.S. market experiencing growth but at a slower rate.
Global Ad Market to Slow in 2024, U.S. Political Spending to Surge
Global advertising spending is projected to increase in the coming years, with digital platforms like Google and Meta taking the lead over traditional media players.
Political ad spending is expected to reach a new record in 2024, with the U.S. market experiencing growth but at a slower rate.